蔚来高管要求销售禁止拉踩诋毁竞品

Core Viewpoint - NIO's sales head, Yang Bo, has instructed sales personnel to avoid disparaging competitors and to focus on customer engagement and product knowledge as competition intensifies in the Chinese electric vehicle market [1] Group 1 - Yang Bo emphasized the importance of treating every customer with care and professionalism, especially as foot traffic has increased recently [1] - The directive comes in light of new product launches from competitors such as AITO, Zeekr, Li Auto, and Xiaomi, which may lead customers to compare options [1] - Yang Bo encouraged NIO staff to proactively recommend NIO vehicles to users of established brands like BMW, Benz, and Audi (BBA), reinforcing a positive brand image [1] Group 2 - The management's focus is on understanding customer needs and helping them choose the most suitable vehicle, regardless of brand preference [1] - Yang Bo's message serves as a management guideline, highlighting the importance of maintaining a friendly relationship with potential customers, even if they opt for other brands [1] - The overall goal is to enhance customer experience and loyalty, ensuring that NIO remains a favorable choice in the long run [1]