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多店同开,元隆雅图以文创激发体育消费新动能

Group 1 - The State Council emphasizes the importance of developing the sports industry and consumption as part of the strategy to expand domestic demand, aiming to increase the supply of sports products and enhance the quality of the sports industry [1] - The 15th National Games, being held in the Guangdong-Hong Kong-Macao Greater Bay Area, is expected to boost the sports industry and consumption market, aligning with the government's strategic goals [1] - Yuanlong Yatu, as the official licensed merchandise producer and retailer for the National Games, is actively responding to policy directions and event demands by opening multiple retail stores in Hong Kong and Macau [1][2] Group 2 - The 15th National Games marks the first time the event is jointly hosted by Hong Kong and Macau, creating a significant historical milestone [2] - Yuanlong International has launched over a hundred official licensed products in Hong Kong, including unique items that blend local culture with sports elements, enhancing the event's appeal [2] - In Macau, the first licensed store opened on August 1, with plans for further expansion to increase the event's presence in daily life [2] Group 3 - The licensed products serve as a bridge between the sports event and Hong Kong's unique culture, providing a way for citizens and tourists to engage with the sporting spirit [3] - The mascots of the event are inspired by the Chinese white dolphin, symbolizing the connection between sports and cultural significance [3] Group 4 - Yuanlong Yatu has extensive experience in IP operation and licensed merchandise development, having participated in numerous major sports events, showcasing its comprehensive operational capabilities [4] - The simultaneous opening of multiple stores in Hong Kong and Macau is a key practice for the company's retail strategy and international expansion [4] - The National Games is not only a sports event but also a cultural celebration, with Yuanlong Yatu aiming to transform the event's spirit into tangible cultural experiences [4]