Airbnb(US:ABNB) Jing Ji Guan Cha Bao·2025-08-25 08:38Core Viewpoint - The establishment of the National Design Studio (NDS) aims to reform U.S. government digital services, enhancing user experience and modernizing interfaces under the leadership of Joe Gebbia, the first Chief Design Officer (CDO) [2][4]. Group 1: National Design Studio Objectives - The NDS will not only focus on website optimization but also upgrade critical service processes such as tax systems, student loan applications, and passport renewals, potentially extending to physical public service spaces [3]. - The initiative is set to complete initial design reforms by July 4, 2026, coinciding with the 250th anniversary of the United States [2]. Group 2: Joe Gebbia's Vision and Background - Joe Gebbia, co-founder of Airbnb, aims to create a user experience akin to that of an Apple Store, emphasizing the need for government services to be visually appealing and user-friendly [2][4]. - Gebbia's previous experience includes roles at Airbnb and Tesla, and he has a strong design background from the Rhode Island School of Design [4]. Group 3: Design as a National Strategy - The appointment of a CDO signifies a shift towards integrating design thinking into national governance, potentially redefining public service aesthetics and user experience [4][5]. - This reform could lead to a new governance norm where the CDO role becomes standard in government structures, enhancing user experience at a strategic level [5]. Group 4: Broader Implications of Design Reform - The design-driven approach may extend beyond federal websites to impact education, healthcare, and local government services, fostering a comprehensive "experience revolution" [8]. - Successful implementation could position design as a fundamental aspect of social infrastructure, driving public service evolution [8].