一汽奥迪疑似暗讽上汽奥迪 “同门师兄弟”矛盾又起？

Core Viewpoint - The ongoing rivalry between FAW Audi and SAIC Audi has resurfaced, highlighted by FAW Audi's emphasis on the importance of the Audi four-ring logo, which is perceived as a critique of SAIC Audi's recent branding changes [2] Group 1: Brand Strategy and Competition - FAW Audi criticized SAIC Audi for replacing the traditional four-ring logo with the AUDI text logo on its new electric model, the Audi E5 Sportback, which is aimed at the Chinese market [2] - This rivalry is not new; it dates back to 2016 when SAIC and Volkswagen signed a cooperation agreement, leading to tensions with FAW Audi, which resulted in a temporary halt to negotiations between Audi and SAIC [3] - The launch of the Audi A5 has intensified competition, with both FAW Audi and SAIC Audi introducing their versions of the A5 at competitive prices, indicating a clear market rivalry [3] Group 2: Sales and Distribution Models - FAW Audi recently introduced a new "fusion direct sales" model, integrating dealer and direct sales advantages, aiming to provide a unified pricing strategy and enhance consumer protection [4] - The new model will debut with the FAW Audi Q6L e-tron, indicating a strategic push into the electric vehicle market [4] - Audi's dual-brand strategy in China aims to maintain brand premium through FAW Audi while leveraging SAIC Audi to penetrate the mass market, which is crucial for competing against Tesla and local electric vehicle manufacturers [4]