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Happy Belly Food Group's Heal Wellness Signs Real-Estate Location with Muli-Unit Franchisee at Victoria's University Heights
Newsfile·2025-08-25 10:00

Core Viewpoint - Happy Belly Food Group Inc. has secured its first location for the Heal Wellness brand on Vancouver Island, marking a significant step in its expansion strategy under a multi-unit franchise agreement for five stores [1][3][4]. Company Expansion - The first Heal Wellness location will be at University Heights Shopping Centre, with construction set to begin in Q1 2026 [1]. - The company currently has 616 retail locations under contract, indicating a robust franchise pipeline and disciplined growth objectives through 2026 [6]. Market Fit - Vancouver Island's demographics align well with Heal Wellness's offerings, which focus on clean, healthy, and convenient food options [4]. - The region's health-conscious population and active outdoor lifestyle create a prime market for Heal Wellness's smoothie and açaí bowl products [4]. Brand Vision - The company aims to establish Heal Wellness as the leading acai bowl and smoothie brand in Canada, leveraging its franchise support system and strong operator partnerships [4][6].