HAOXIANGNI(SZ:002582) Xin Lang Cai Jing·2025-08-25 10:37Group 1 - The company is experiencing steady growth in its gift business while the second curve of leisure health food is rapidly expanding, focusing on the positioning of "red date expert" and continuously iterating products to enhance store operation quality [1] - The company has developed health products based on the "food and medicine are of the same source" concept, with the large product "red small pie" seeing rapid growth, and innovative products like "black gold dates" becoming popular in health supplement categories at Sam's Club [1] - The company has established partnerships with major supermarkets and is optimizing channel efficiency through both offline and online platforms, including Douyin, Taobao, and JD, while also venturing into cross-border e-commerce [1] Group 2 - The company is expected to turn a profit in 2025, with Q1 2025 achieving a profit of 0.4 billion and Q2 2025 showing a loss of 0.6 billion, primarily due to changes in accounting for long-term equity investments [2] - The company invested 700 million in "Mingming Hen Mang" and holds a 6.2881% stake, with the company projected to achieve revenue of 39.34 billion and profit of 0.83 billion in 2024, indicating potential for significant investment returns upon its IPO [2] - The company forecasts revenues of 1.703 billion, 1.824 billion, and 1.996 billion for 2025-2027, with respective year-on-year growth rates of 2.02%, 7.07%, and 9.45%, and net profits of 0.16 billion, 0.56 billion, and 1.10 billion, reflecting substantial growth [3]