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Keep2025上半年业绩:调整后净利润1035万,营收8.22亿
KEEPKEEP(HK:03650) Huan Qiu Wang·2025-08-25 10:47

Group 1 - The core viewpoint of the article highlights Keep's significant revenue growth and improved profitability in the first half of 2025, with a revenue of 822 million yuan and a net profit of 10.35 million yuan [1][2] - Keep's gross profit reached 429 million yuan, with a gross margin increase from 46.0% in the previous year to 52.2% [1] - The company's self-branded sports products generated approximately 400 million yuan in revenue, while online membership and paid content revenue amounted to 337 million yuan, and advertising and other income was 88 million yuan [1] Group 2 - In terms of user scale, Keep maintained stable average monthly active users at 22.49 million and average monthly subscription members at 2.8 million, with a membership penetration rate of 12.4%, up from 11.1% in the same period of 2024 [2] - The company is focusing on two strategic directions: advancing AI-driven platform architecture transformation and achieving profitability, with significant results in the first half of 2025 [2] - Keep completed the reconstruction of its AI infrastructure and launched a basic version of the AI coach, while also optimizing its business operations to achieve a turning point in profitability [2]