中国经济样本观察·县域样本篇丨小小油菜花何以“绽放”近百亿元产业？

Core Viewpoint - The article highlights how the small rapeseed flower has developed into a nearly 10 billion yuan industry in Luoping County, Yunnan Province, driven by tourism, rapeseed processing, and bee products, showcasing a successful model of rural economic development [1][4]. Group 1: Economic Impact - Luoping County's rapeseed flower economy generated nearly 10 billion yuan in 2024, with tourism revenue exceeding 2 billion yuan in the first quarter of 2025, attracting 1.35 million visitors during the flower season [1][3]. - The county has established itself as a major hub for rapeseed oil production, with six large processing enterprises capable of processing over 100,000 tons of rapeseed annually [2]. Group 2: Agricultural Development - The area under rapeseed cultivation has expanded from approximately 300,000 acres in the early 2000s to over 850,000 acres by 2025, supported by government policies and agricultural guidance [6][10]. - The introduction of modern low-temperature pressing technology has allowed local enterprises to process 30,000 tons of rapeseed annually, producing 10,000 tons of oil while retaining nutritional quality [7][10]. Group 3: Tourism and Cultural Integration - The annual International Rapeseed Flower Cultural Tourism Festival has been held for over 20 years, evolving into a year-round tourism brand that includes various events, significantly increasing visitor engagement [8][9]. - The "Cloud Flower Town" rural revitalization demonstration park has attracted over 600,000 visitors, enhancing local collective economic growth through tourism and hospitality [3][4]. Group 4: Future Development Strategies - Future plans include leveraging the rapeseed flower as a medium to enhance multi-industry integration, aiming to create a year-round tourism experience rather than a seasonal attraction [9][12]. - The local government is collaborating with agricultural research institutions to develop higher-yielding rapeseed varieties and innovative planting methods to enhance the overall agricultural landscape [10][12].