亚贝芙推出洗养护产品系列 抢占900亿元洗护市场

Industry Overview - The Chinese hair care market is undergoing a transformation, moving away from traditional reliance on channels and traffic to a consumer-centric approach focused on quality and technological strength [1] - The market is experiencing intensified competition, with both domestic and foreign brands launching new products to capture market share [1][2] - The market size for hair care products is projected to reach 89.995 billion yuan in 2024, reflecting a year-on-year growth of 59.32%, making it the fastest-growing category [3] Company Insights - YABELVER, a brand under Beijing Saivisen International Biotechnology Co., launched a new hair care product line targeting oil control and dandruff, focusing on urban elites and new-generation parents as primary consumer groups [1] - YABELVER distinguishes itself with its in-house laboratory and a research team composed of PhDs and postdoctoral researchers, ensuring that 100% of its core research and development is self-produced [2] - The brand's shampoo features multiple core oil control ingredients that effectively suppress excessive sebum production and combat dandruff caused by Malassezia [3] Market Trends - The hair care market is characterized by a dual competitive landscape of efficacy segmentation and ingredient upgrades, with keywords such as oil control, dandruff, itching, and hair loss becoming increasingly relevant [3] - There is a growing recognition that companies must possess strong R&D capabilities to establish high barriers to entry in the competitive hair care market [2] - The increasing number of individuals experiencing hair loss highlights the need for targeted solutions, making oil control and dandruff a pressing consumer pain point [3]