二手车贬值调查：小米昔日加价买，如今一年跌八万

Core Insights - The second-hand car market is facing increasing customer acquisition costs and declining profitability, leading to widespread losses among dealers [1][10] - The myth of high resale value for second-hand cars has been shattered due to changes in the new car market, particularly with aggressive pricing from new energy vehicles (NEVs) [1][2] - The market is experiencing a significant reshuffle, with many dealers exiting and only a few managing to remain profitable [10][12] Market Dynamics - The resale value of second-hand cars is closely linked to new car prices and depreciation rates, with many popular models now seeing lower resale values [1][2] - A report indicates that most pure electric vehicles have a one-year resale value below 80%, with many models around 70% [2] - The depreciation of certain models, such as the BYD Han, can exceed 50% within two years, highlighting the volatility in the market [2] Brand-Specific Insights - Different brands exhibit varying resale values, with NIO's rental electric vehicles showing particularly low resale values due to weak market demand [3][4] - Tesla stands out in the second-hand market with relatively stable prices and high demand, leading to quicker vehicle turnover for dealers [4][5] - The Xiaomi SU7 has experienced significant price drops due to market oversupply, demonstrating the cyclical nature of the second-hand market [5][10] Transaction Challenges - The second-hand car market is characterized by a lack of standardization, leading to a "one car, one condition, one price" approach, complicating transactions [6][8] - Many dealers do not provide after-sales support, relying on official warranties, which further complicates consumer trust [8][9] - The introduction of third-party inspection services, like "Check Doctor," aims to improve transparency regarding vehicle conditions, particularly for battery health [7][9] Industry Restructuring - The second-hand car industry has been undergoing a significant restructuring since 2020, exacerbated by economic fluctuations and changes in the automotive market [10][11] - A report indicates that nearly 90% of second-hand car dealers have a gross profit margin below 6%, with many facing operational losses [10][12] - The market is shifting towards specialization, with successful dealers focusing on one or two brands to better understand pricing dynamics and reduce risks [12]