【民生调查局】反骗老，是一场“持久战”

Core Viewpoint - The article highlights the growing issue of elderly individuals falling victim to fraudulent health courses and products promoted through live streaming, emphasizing the challenges faced by their family members in attempting to intervene and protect them from such scams [1][2][4]. Group 1: Elderly Vulnerability - Many elderly individuals are drawn into health-related scams due to emotional manipulation and a deep-seated belief in the legitimacy of the products being sold [4][6]. - The marketing strategies employed by scammers often exploit the health anxieties of older adults, making them more susceptible to believing exaggerated claims about product effectiveness [6][7]. - The closed nature of private live streaming sessions makes it difficult for family members to detect these scams, as elderly individuals develop a sense of trust and companionship with the sellers [6][7]. Group 2: Family Intervention Challenges - Young family members often find themselves in a "prolonged battle" to convince their elderly relatives to stop engaging with these fraudulent services, as the elderly may refuse to acknowledge the scams [2][3]. - Communication barriers arise when elderly individuals express unwavering trust in the scammers, complicating efforts to secure refunds or halt further purchases [4][5]. - The emotional and psychological aspects of the scams create a significant hurdle, as elderly individuals may feel a sense of companionship and support from the scammers, making it harder for family members to intervene effectively [6][10]. Group 3: Legal and Community Support - The government has initiated measures to combat fraudulent health product promotions targeting the elderly, including the release of guidelines to regulate medical advertising and health education [7][8]. - Legal experts suggest that evidence collection is crucial for proving fraudulent practices, with various forms of documentation being necessary to support claims of deception [8]. - Community initiatives aimed at enhancing digital literacy and fraud awareness among the elderly are being implemented, helping to mitigate the risks associated with these scams [10].