Zhong Guo Jin Rong Xin Xi Wang·2025-08-25 13:22Core Viewpoint - The article highlights the transformation of Quzhou, a city known for its rich cultural heritage, into a new popular tourist destination through the integration of culture and tourism, supported by financial services from Postal Savings Bank of China [1][2]. Group 1: Cultural and Tourism Development - Quzhou is recognized for its historical significance and is emerging as a "newly popular tourist city" with a blend of cultural depth and local flavors [1]. - The Quzhou Ancient City Cultural Tourism Area Management Company is focused on revitalizing the ancient city and enhancing its tourism brand [2]. - The daily visitor flow to the scenic spots in Quzhou has been reaching new highs, indicating a growing interest in the region [2]. Group 2: Financial Support and Infrastructure Improvement - Postal Savings Bank of Quzhou quickly assembled a professional service team to assess the operational model and funding needs of the cultural tourism area, ultimately providing a tailored loan of 20 million yuan [2]. - The funding has enabled the company to initiate upgrades, including comprehensive repairs to infrastructure such as roads and lighting, enhancing the capacity of scenic areas [4]. - The commercial layout has been improved by renovating street shops to include local delicacies and traditional crafts, creating a cultural and shopping experience for visitors [4]. Group 3: Cultural Experience and Economic Impact - The introduction of immersive cultural experiences and performances has significantly enhanced visitor satisfaction and engagement with Quzhou's heritage [4]. - The Water Pavilion Gate has become a central attraction, stimulating growth in related industries such as dining, accommodation, and cultural products, thereby amplifying Quzhou's cultural influence and tourism appeal [6]. - The collaboration between financial services and cultural tourism exemplifies the concept of "financial empowerment of the real economy" and supports the preservation of cultural heritage [6].