Here's Why it Is Wise to Retain Lamar Advertising in Your Portfolio

Key Takeaways Local and regional sales made up 79% of Lamar's Q2 2025 billboard revenues, rising for 17 quarters.Lamar operates 5,200+ digital billboards and invested $87.1M in acquisitions in the first half of 2025.High debt of $3.38B, stiff media competition and cautious advertisers pressure Lamar's growth.Lamar Advertising Company (LAMR) holds a significant market share in the U.S. outdoor advertising business. Its diversified tenant base, opportunistic acquisitions and efforts to upgrade its portfolio a ...