AI玩具企业跃然创新完成2亿元A轮融资 红杉中国等领投

Core Insights - Haivivi has officially announced the completion of a Series A financing round, raising 200 million yuan, led by major investors including CICC Capital, Sequoia China, Huashan Capital, and others [1][2] - The funds will be used for product development, talent acquisition, and market expansion [1] - Haivivi aims to create an interactive toy world by integrating innovative technology with quality IP, launching the first AI toy, Bubble Pal, in June 2024 [1] Financing Details - The financing round was supported by various investors, including Brizan Ventures and existing shareholders [1] - Haivivi has raised several hundred million yuan since its establishment, with a diverse shareholder base including leading investment institutions [2] Product and Market Strategy - Bubble Pal, the first AI toy, features role-playing, multilingual dialogue, AI story co-creation, and long-term memory capabilities, achieving over 100,000 units sold in its first month and a total of 200,000 units to date [1] - The company has established partnerships for AI toy collaborations with well-known IPs such as Ultraman, Peppa Pig, and others, indicating a successful IP ecosystem development [1] IP Strategy - The founder, Li Yong, emphasizes the importance of IP in the toy industry, stating that the company will pursue a dual strategy of collaborating with leading IPs and signing artists to cultivate new IPs [2] - The strategy aims to enhance brand recognition and solidify market leadership while fostering a community around Haivivi's IP ecosystem [2]