昔日美妆大鳄转型艰难，董事长离婚又被分走1.7亿元

Core Viewpoint - The divorce case involving the controlling shareholder of Liren Lizhuang has drawn market attention, highlighting the impact of personal disputes on company performance and stock value [1][9]. Company Overview - Liren Lizhuang, known as the "first stock of beauty makeup operation," has faced significant challenges in recent years, with a sharp decline in revenue and profitability due to market competition and changing consumer behavior [3][5]. - The company reported a revenue of 1.728 billion yuan in 2024, a decrease of 37.44% compared to 2023, marking a new low [4][5]. Financial Performance - The net profit attributable to shareholders for 2024 was a loss of approximately 244 million yuan, a significant decline from a profit of 29.53 million yuan in 2023 [4]. - The decline in revenue is attributed to the termination of partnerships with several brands, including L'Oreal and Avene, leading to a 38.39% drop in the e-commerce retail business [5][8]. Strategic Shifts - In response to declining performance, Liren Lizhuang has begun to incubate its own brands, such as Yuyongchu and Meiyitang, aiming to capture niche markets within the beauty sector [6][8]. - The company is transitioning from a buyout model to a lighter operational model to reduce financial risks and improve cash flow [8]. Market Impact - The divorce of the company's founder has had a notable negative impact on stock performance, with previous instances showing that such personal disputes can lead to significant market reactions [9]. - The largest divorce settlement in A-shares history remains that of Kangtai Biological, which involved a split of shares worth 23.55 billion yuan at the time [1][9].