Is the Options Market Predicting a Spike in Ulta Beauty Stock?

Group 1 - The stock of Ulta Beauty, Inc. (ULTA) is experiencing significant attention due to high implied volatility in the options market, particularly the Sep 19, 2025 $180 Put option [1] - Implied volatility indicates the market's expectation of future price movement, suggesting that investors anticipate a significant change in Ulta Beauty's stock price, potentially due to an upcoming event [2] - Analysts have a generally positive outlook on Ulta Beauty, with four analysts raising their earnings estimates for the current quarter, resulting in an increase in the Zacks Consensus Estimate from $4.87 to $4.97 per share [3] Group 2 - The high implied volatility surrounding Ulta Beauty may indicate a developing trading opportunity, as options traders often seek to sell premium on options with elevated implied volatility [4]