从“田间”到“舌尖” 重庆力争黄连全产业链产值破30亿元

Core Insights - Chongqing aims to establish a digital trading platform centered around "Chinese Huanglian" and achieve an industrial chain output value exceeding 3 billion yuan [1][2] Group 1: Industry Development - Chongqing is a major production area for traditional Chinese medicine, with Huanglian cultivation covering nearly 100,000 acres, accounting for approximately 60% of national demand [1] - The city promotes standardized ecological planting of Huanglian, implementing integrated pest management and organic fertilizer use [1] - A comprehensive product system has been developed, utilizing all parts of Huanglian for various products, including traditional Chinese medicine, food, and daily chemical products [1] Group 2: Brand and Market Strategy - The "Shizhu Huanglian" regional public brand has been established, recognized as one of the top 100 public brands in traditional Chinese medicine [2] - A collaborative model involving leading enterprises, cooperatives, and farmers has been adopted, with 10 leading enterprises and 25 cooperatives developed [2] - The "China Huanglian Trading Market" in Shizhu has seen annual transaction volumes exceeding 1 billion yuan, establishing a new market development pattern [2] Group 3: Future Initiatives - A high-quality development conference for the Huanglian industry will be held on August 28-29, aiming to enhance the industry's national influence [2]