ZACKSยท2025-08-25 15:36Industry Overview - The tobacco industry is undergoing significant transformation due to declining cigarette volumes, rising health awareness, and evolving regulatory frameworks [2] - Companies are competing not only on brand strength but also on their ability to innovate with alternatives like heated tobacco and nicotine pouches [2] Altria Group, Inc. (MO) - Altria's adjusted earnings per share (EPS) rose 8.3% year over year to $1.44 in Q2 2025, supported by higher pricing, cost efficiencies, and share repurchases [5] - Revenues net of excise taxes were $5.29 billion, indicating portfolio stability [5] - Management raised the lower end of its 2025 adjusted EPS guidance to $5.35-$5.45, reflecting a growth rate of 3% to 5% [5] - Shipments of the on! nicotine pouch brand increased by 26.5% to 52.1 million cans, capturing an 8.7% retail share of the U.S. oral tobacco market [6] - The smokeable products segment showed resilience with adjusted operating income rising 4.2% and margins expanding 290 basis points to 64.5% [7] - Marlboro maintained a 59.5% share in the premium category, highlighting brand strength [7] Philip Morris International Inc. (PM) - Philip Morris' smoke-free products accounted for 41% of total net revenues in Q2 2025, growing 15.2% year over year [10] - The traditional cigarette business remains resilient, with combustible net revenues growing 2.1% in Q2, driven by price increases [11] - Management lifted its full-year adjusted EPS guidance to $7.43-$7.56, indicating 13-15% growth [13] - The company achieved over $500 million in gross cost savings in H1 2025, aiming for $2 billion in efficiencies by 2026 [12] - Cigarette shipment volumes declined 1.5% year over year to 155.2 billion units in Q2, with a forecasted 2% decrease for the full year [14] Comparative Analysis - The Zacks Consensus Estimate for Altria's 2025 EPS is $5.39, implying a year-over-year increase of 5.3% [15] - Philip Morris' consensus estimate remains at $7.50, indicating growth of 14.2% for 2025 [15] - Altria stock advanced 15.2% in the past month, outperforming Philip Morris' 8.9% gain [16] - Altria trades at a forward P/E multiple of 12.29, while Philip Morris carries a premium multiple of 21.25 [16] Investment Outlook - Philip Morris is viewed as the stronger long-term investment due to its global scale and leadership in smoke-free innovation [19] - Altria remains attractive for income-oriented investors but is seen as less favorable for sustained growth compared to Philip Morris [19]