1.2亿只“毛孩子”撬动千亿元市场！多家宠物行业上市公司业绩上涨，重金砸向自有品牌推广

Core Insights - The pet industry in China is experiencing significant growth, driven by rising disposable income, an expanding pet owner demographic, and consumption upgrades [2][3] Group 1: Market Trends - The 27th Asia Pet Expo attracted over 130,000 professional visitors and more than 390,000 pet enthusiasts, with over 2,600 exhibitors and an exhibition area of 310,000 square meters, indicating a robust market presence [1] - The number of urban pet owners is projected to reach 76.89 million by 2024, a 2.4% increase from 2023, with pet dog and cat populations growing by 1.6% and 2.5% respectively [2] - The total market size for urban pet consumption is estimated at 300.2 billion yuan, reflecting a 7.5% growth from 2023, with pet food accounting for 52.8% of the market share [2] Group 2: Company Performance - Several listed pet companies reported revenue growth in the first half of 2025, with Guobao Pet achieving 3.221 billion yuan in revenue, a 32.72% increase, and Tianyuan Pet reporting 1.435 billion yuan, up 14.59% [3] - Petti Co. noted nearly 50% revenue growth for its self-owned pet food brand "Jueyan" in the same period [3] Group 3: Industry Dynamics - The pet industry is witnessing four major trends: the rise of domestic brands, simultaneous penetration and consumption upgrades, increased market concentration, and the importance of supply chain and product quality [3] - Competition is shifting from price and channel competition to brand competition, with a focus on private label brands becoming a key strategy for pet product companies [4] - Sales expenses for major companies have increased significantly, with Guobao Pet's sales expenses rising by 47.34% to 680 million yuan, reflecting increased investment in private label and direct sales channels [5]