JINZI HAM(SZ:002515) Cai Jing Wang·2025-08-25 15:36Core Insights - In the first half of 2025, the company reported a revenue of 170 million yuan, a decrease of 14.73% compared to the same period last year [1] - The net profit attributable to shareholders was 22.92 million yuan, reflecting a year-on-year decline of 25.11% [1] Product Development - The company launched several new products, including sauce-flavored cured meat, crystal wind meat, reduced-salt cured meat, egg yolk ham cakes, and Buddha hand ham cakes, to meet new consumer demands [1] - Future strategies will focus on optimizing product structure and enhancing brand promotion and consumer education [1] Market Strategy - The company aims to develop both Chinese-style and European-style fermented ham products, as well as a variety of specialty meat products such as sausages, cured meats, sauce meats, lightly salted meats, grilled sausages, and XO sauce [1] - There is a commitment to steadily develop customized brand meat products that cater to the personalized needs of new channels and users, including fresh e-commerce, community e-commerce, food processing enterprises, and chain restaurants [1] - The company plans to expand online marketing efforts and strengthen its offline market presence [1]