广州花卉：“美丽产业”织就“美丽经济”

Core Viewpoint - The flower industry in Guangzhou is experiencing significant growth, with a focus on high-quality development and digital transformation, aiming to enhance its global competitiveness and economic contribution [3][30][92]. Industry Overview - Guangzhou's flower planting area accounts for approximately 30% of the province, with an estimated area of 320,000 acres and a transaction value exceeding 15 billion yuan in 2024 [3][30]. - The Lingnan flower market has a daily sales volume of 200,000 to 300,000 fresh-cut flowers, with an annual transaction value exceeding 2 billion yuan [4]. Development Initiatives - In 2024, a proposal for promoting high-quality development in the flower industry was prioritized by the Guangzhou Municipal People's Congress [6]. - A three-year action plan (2024-2026) was established to maintain a flower production area of around 340,000 acres and achieve a total industry chain value of 40 billion yuan by 2026, with the primary industry value reaching 10 billion yuan [9][10]. Technological and Market Innovations - The city is focusing on creating a "Silicon Valley" for flower breeding, collaborating with top research institutions to develop new varieties [46][50]. - In 2024, 66 new flower varieties received national authorization, and 51 varieties passed provincial evaluation, showcasing Guangzhou's leadership in flower breeding [48][52]. Digital Transformation - The city is implementing digital marketing strategies, including the "cloud flower market," which connects growers and buyers through interactive platforms [72][74]. - Online sales have surged, with platforms like Douyin seeing a 50% increase in orders, contributing to 1.5 billion yuan in online sales, accounting for 8% of the national market [80][86]. Economic Impact - The flower industry is becoming a vital part of rural revitalization, with significant contributions to local economies and job creation [29][92]. - The establishment of a representative contact point for the flower industry in Conghua District aims to enhance market competitiveness and inject new momentum into local economic development [32][40].