遥望科技上半年亏损2.53亿 对拖累业绩项目“关停并转”

Core Viewpoint - The company reported a significant decline in revenue and net profit for the first half of 2025, primarily due to increased competition, closure of unprofitable stores, and challenges in transitioning to new business models [4][3]. Financial Performance - The company achieved operating revenue of 1.896 billion yuan, a decrease of 36.32% compared to the same period last year [4][7]. - The net profit attributable to shareholders was -252.89 million yuan, down 15.60% year-on-year [4][3]. - The net cash flow from operating activities fell by 79.50% to 31.21 million yuan [4][3]. - Basic and diluted earnings per share were both -0.2709 yuan, reflecting a decline of 15.23% [4][3]. - Total assets decreased by 8.22% to 5.171 billion yuan compared to the end of the previous year [4][3]. Business Segments - The internet advertising sector accounted for 94.99% of total revenue, with a 36.87% decline year-on-year [7]. - The footwear and apparel segment generated 4.56% of total revenue, down 26.34% from the previous year [7]. - New media advertising revenue dropped by 52.69%, while social e-commerce revenue decreased by 19.83% [7]. Strategic Initiatives - The company is focusing on profitable projects like live e-commerce while restructuring its innovation incubation projects to reduce performance drag [5][9]. - A "shutdown and transfer" strategy is being implemented to reallocate resources back to core profitable projects [5]. - The company plans to leverage its extensive network of celebrity IPs to enhance its marketing and sales efforts [5][9]. Market Expansion - The company is experiencing strong growth in overseas markets, with a significant live broadcast event in North America generating 2.74 million USD in sales [8]. - The launch of the X27 S HuMen base marks another step in expanding its live-streaming service platform [8]. New Product Development - The company has partnered with celebrity Huang Zitao to launch a new sanitary napkin brand, "Duo Wei," which has seen substantial sales [9]. - Future plans include expanding into high-potential sectors such as beverages and beauty products through innovative joint ventures [9].