期货业迎来互联网营销管理新规

Core Viewpoint - The China Securities Regulatory Commission (CSRC) has implemented the "Interim Regulations on Internet Marketing Management for Futures Companies" to enhance the regulation of internet marketing activities by futures companies, effective from October 9, aiming to protect the legitimate rights and interests of futures traders [1][2][3] Group 1: Regulatory Framework - The "Interim Regulations" consist of 18 articles focusing on comprehensive supervision of internet marketing activities, including defining the scope of internet marketing, strengthening content review, clarifying marketing systems and departments, managing marketing personnel and accounts, and outlining prohibited behaviors during marketing activities [1][2] - The regulations adopt a "three-in-one" supervision principle, involving the CSRC and its local agencies for legal supervision, the China Futures Association for self-regulation, and the China Futures Market Monitoring Center for risk monitoring [2] Group 2: Industry Impact - The implementation of the regulations is seen as significant for standardizing internet marketing practices among futures companies, providing clear regulatory requirements and management focus, and establishing behavioral norms for marketing personnel [3] - The current competitive landscape in the futures brokerage business is intensifying, with a focus on commission fees leading to homogenization and limited innovation, highlighting the need for regulatory oversight [2] - The use of platforms like Douyin and Xiaohongshu for customer acquisition has improved information dissemination but has also led to issues such as unauthorized customer data collection and misleading promotional practices [2]