中国屏何以大“显”身手

Core Insights - The Chinese display industry has significantly evolved, leading to a drastic reduction in the prices of large-screen televisions, with a 50% drop in the price of 75-inch TVs over the past two years [6][7]. - The industry is supported by government policies that promote technological advancements and self-sufficiency in the supply chain, enabling companies like BOE Technology Group and TCL to establish a strong manufacturing base [2][3][4]. - The rise of new technologies such as Mini-LED has improved display quality and reduced costs, further driving the adoption of large-screen products across various sectors [7][8]. Industry Development - The Chinese display industry has become a global leader in television shipments and advanced technologies, overcoming previous challenges related to supply chain constraints [1][2]. - The government has implemented a comprehensive support system for the display industry, focusing on key materials and new display technologies, which has facilitated the growth of domestic manufacturers [2][4]. - Major companies have made significant investments in high-generation production lines to enhance their manufacturing capabilities, establishing a robust LCD manufacturing cluster [3][4]. Technological Advancements - The introduction of Mini-LED technology has not only enhanced picture quality but also made large-screen televisions more affordable, contributing to their widespread adoption [7][8]. - Companies are leveraging advanced cutting techniques to optimize production efficiency and reduce costs, which is crucial for maintaining competitiveness in the market [7][8]. - The industry is exploring new frontiers in OLED and Micro-LED technologies, aiming to capture market share in emerging applications such as smart glasses and flexible displays [8][9]. Market Trends - The demand for large-screen televisions is driven by consumer preferences for immersive experiences and the increasing need for large displays in corporate settings [7][8]. - The display industry is witnessing a shift towards high-end applications, with products expanding into sectors like smart healthcare and cultural heritage display [7][8]. - As the industry matures, companies are focusing on diversifying their product offerings to include various display technologies tailored to different market needs [9].