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Will Ford Pro's Market Share Gains in the US and Europe Continue?
Ford MotorFord Motor(US:F) ZACKSยท2025-08-25 16:26

Core Insights - Ford Pro is the primary growth engine for Ford Motor Company, with significant transformation in revenue streams over the past year [1][3] - The segment's disciplined investment strategy has led to increased market share in both the U.S. and Europe [2][3] - Ford Pro's revenues grew by 11% year over year, reaching nearly $19 billion, with a strong EBIT margin of 12.3% [3][9] Revenue and Market Share - Ford Pro's aftermarket parts, software, and services contributed to 17% of its EBIT, approaching the 20% target for next year [1] - Market share increased by 1 percentage point in the U.S. and 3.2 points in Europe, supported by a diverse vehicle lineup [2][9] - The segment's capital investment has accelerated, with dealers contributing $2 billion since 2022 to enhance service capacity [2][9] Performance Metrics - Uptime, a key metric for commercial customers, improved with a 20% reduction in customer repair times over the past year [2][9] - Ford Pro's EBIT margin of 12.3% was driven by a strong product lineup and disciplined pricing [3][9] - The company expects strong demand in the second half of the year, aided by policy changes and a potential recovery in small business activity [3] Competitive Landscape - Ford Pro's growth is contrasted with competitors, as General Motors retains a leading market share of 17.3% in the U.S. [5] - Tesla is losing market share, currently below 50%, down from 63% in 2022, indicating a shift in competitive dynamics [6] Valuation and Estimates - Ford's stock has outperformed the Zacks Automotive-Domestic industry, gaining 18.6% year to date compared to the industry's decline of 13.9% [8] - The stock appears undervalued with a forward price-to-sales (P/S) ratio of 0.29, significantly below the industry's 2.79 [10] - The Zacks Consensus Estimate for 2025 and 2026 EPS has increased by 2 cents and 5 cents, respectively, in the past week [11]