Roku(US:ROKU) ZACKSยท2025-08-25 16:46Core Insights - Roku's advertising momentum is a significant driver of its business, with platform revenue increasing by 18% year-over-year to $975 million in Q2 2025, outpacing trends in the U.S. OTT and digital ad markets [2][10] - The Roku Channel is the 2 app in the U.S., accounting for 5.4% of total U.S. TV streaming time in June 2025, contributing to increased streaming hours of 35.4 billion, up 5.2 billion from the previous year [4][5] Advertising Strategy - Roku's advertising revenue growth is supported by a demand diversification strategy, with deeper integrations with platforms like Amazon DSP and The Trade Desk, enhancing programmatic access to its inventory [3][10] - Roku Ads Manager is targeting performance advertisers, achieving early conversion rates above 30%, indicating potential for broader adoption in the future [3][10] Financial Outlook - The Zacks Consensus Estimate for Q3 platform revenues is $1.05 billion, with streaming hours expected to reach 37 billion, and Roku has raised its full-year platform revenue outlook to $4.075 billion, reflecting a 16% growth [5] - The Zacks Consensus Estimate for Q3 earnings is 7 cents per share, a significant improvement from a loss of 6 cents per share in the same quarter last year [15] Competitive Landscape - Roku faces increasing competition in connected TV advertising from Netflix and Disney, both of which are investing in proprietary ad technology platforms [6][7] - Netflix's ad-supported tier has rapidly scaled, providing strong leverage with advertisers, while Disney's ad-supported services offer premium inventory at scale [6] Stock Performance and Valuation - Roku shares have increased by 26.7% year-to-date, underperforming the Zacks Broadcast Radio and Television industry's growth of 27.3% but outperforming the Consumer Discretionary sector's return of 11.5% [8] - Roku's stock is trading at a forward Price/Sales ratio of 2.78X, compared to the industry's 4.82X, indicating a lower valuation relative to peers [12]