SPECTRUM REACH ACQUIRES SHOWSEEKER

Core Insights - Spectrum Reach has completed the acquisition of ShowSeeker, enhancing its media buying capabilities for U.S. advertisers [1][2] - The acquisition aims to provide comprehensive, flexible, and efficient advertising solutions for clients ranging from small businesses to national brands [2][3] - The integration will create an end-to-end media intelligence solution, combining ShowSeeker's tools with Spectrum Reach's operational automation suite [3][4] Company Overview - Spectrum Reach is the advertising sales division of Charter Communications, operating in 36 states and 91 markets, offering custom advertising solutions [5] - ShowSeeker, founded in 2003, specializes in cloud-based campaign management systems that streamline ad sales and planning processes [6][7] - The acquisition will enhance ShowSeeker's capabilities in delivering innovative AdTech solutions and improve operational efficiencies for advertisers [4][6]