奇妙的“账户温差”：为何养老理财产品在普通账户更受欢迎

Core Viewpoint - The growth of personal pension accounts in wealth management products is lagging behind that of ordinary accounts, indicating that investors are primarily attracted by product performance rather than pension-specific benefits [1][2]. Sales Push Factors - Sales personnel are more actively promoting insurance products compared to wealth management products, which is influenced by sales incentive mechanisms [1][2]. - The relative lack of significant advantages in yield performance of wealth management products compared to insurance products has also hindered growth [1][2]. Consumer Preferences - Safety is prioritized by consumers when it comes to pension savings, leading them to favor deposits and insurance products over riskier wealth management products and funds [2][5]. - Investors show a higher acceptance of target-risk pension products compared to target-date products, reflecting a cautious approach towards long-term investments [2]. Enhancing Investor Experience - Improving the holding experience for investors is crucial for the development of pension wealth management, helping them recognize the value of long-term investments [2][3]. - A small difference in annual yield between savings and wealth management products can lead to significant disparities in returns over a 30-year period due to compounding effects [2]. Asset Allocation Strategies - Wealth management companies should focus on understanding customer needs to design products that consider clients' risk tolerance and net value fluctuations [3][4]. - Professional institutions providing systematic asset allocation services can stimulate the growth potential of the pension wealth management market [3]. Comprehensive Asset Allocation Solutions - Companies are exploring comprehensive asset allocation plans for clients, suggesting specific ratios for savings, insurance, funds, and wealth management to optimize returns [4].