数字助推,文旅与农业“双向奔赴”

Core Insights - "Qilu Nongchao" is focusing on integrating local agricultural products with cultural tourism, exemplified by the "Qilu Nongchao. Qingzhao Goodies" summer market held in Jinan, which combines cultural and agricultural elements [1][2] - The collaboration between "Qilu Nongchao" and the Ming Shui Ancient City aims to create a dual approach to resource integration, enhancing both tourism and agriculture in Shandong Province [1] - The market features immersive experiences centered around local specialties, allowing visitors to engage with Shandong's agricultural products and cultural heritage [1] Group 1 - The summer market event took place from July 25 to 27, showcasing a blend of "Qingzhao culture + Shandong agriculture" [1] - The market's core philosophy is "good products, good scenery, good fun," focusing on two main areas: "Peach Tasting" and "Shandong Specialties" [1] - A digital RMB payment initiative was launched in collaboration with Industrial and Commercial Bank of China, offering discounts to users at the market [1] Group 2 - The partnership with Industrial and Commercial Bank promotes digital RMB payment methods through online and offline activities, enhancing convenience for consumers [2] - The innovative "cultural tourism + agriculture" model expands sales channels for specialty agricultural products and explores new pathways for deep integration of agriculture and tourism in Shandong [2] - "Qilu Nongchao" is successfully delivering Shandong's high-quality agricultural products to national and global markets, showcasing a replicable model for Chinese agricultural exports [2]