Zheng Quan Shi Bao Wang·2025-08-25 23:12Core Viewpoint - The mobile industry is increasingly investing in mixed reality (MR) and augmented reality (AR) technologies, reflecting a strategic shift to explore new opportunities in human-computer interaction, driven by growth anxieties in the traditional smartphone market [1] Group 1: Industry Developments - Following Apple's launch of its MR headset, companies like Vivo and Honor are entering the MR space, while Xiaomi has recently introduced its first AI glasses [1] - Huawei and OPPO have also ventured into AR and AI glasses, indicating a broader trend among smartphone manufacturers to diversify their product offerings [1] Group 2: Market Challenges - Apple's initial MR headset faced poor sales and has since been discontinued, highlighting potential market challenges for new entrants [1] - Xiaomi's AI glasses experienced a wave of returns, suggesting consumer hesitance or dissatisfaction with new technology [1] Group 3: Strategic Implications - The push into MR and AR technologies by these companies is seen as a proactive measure to capitalize on future human-computer interaction opportunities, rather than a mere reaction to current market conditions [1] - This trend also reflects the overall anxiety within the industry regarding growth prospects in the traditional smartphone segment [1]