上海银行深圳分行的“银发服务新答卷”

Core Viewpoint - Shanghai Bank's Shenzhen branch has successfully implemented a "silver-haired service" initiative, focusing on providing warm and accessible financial services to the elderly population in Shenzhen, which has surpassed one million seniors [1][2]. Group 1: Service Innovation - The bank transitioned from a traditional model of waiting for customers to actively engaging with them by entering classrooms at the Longqing Elderly University, targeting a demographic of retired professionals who are influential in family financial decisions [2]. - Collaborating with the local community, the bank established a "Financial Education Demonstration Base" to conduct regular lectures on financial fraud prevention, making these sessions a core part of the curriculum [2]. - The bank introduced tailored services, such as a special uniform for account holders and a "weekly egg delivery" program for qualifying clients, enhancing customer trust and loyalty [2]. Group 2: Emotional Connection - The bank's services have fostered a familial trust, as evidenced by stories of clients who transitioned from skepticism to becoming advocates for the bank, bringing in new customers [3]. - A notable case involved an 84-year-old veteran who traveled to the bank to open an account, leading to personalized assistance from bank staff, which exemplified the bank's commitment to "age-friendly" service [3][4]. Group 3: Future Vision - The success at the Longqing Elderly University is seen as a starting point for a replicable model that can be expanded to create a broader elderly service ecosystem [6]. - The bank plans to leverage the "Beautiful Life Studio" platform to offer services beyond finance, including discounts on local products and health services, aiming to enhance the overall quality of life for seniors [6]. - By 2025, the bank aims to conduct over 200 community events, serving more than 6,000 seniors, thereby contributing to the regional elderly care system [6].