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Group 1 - The core idea of the news is the expansion of the Chinese tea brand "Jian Tea Zhen Xuan" into the Southeast Asian market, starting with its first overseas store in Malaysia, featuring a lemon tea infused with the local herb, Jingjie [1][2] - The founder, Hui Haifeng, has focused on building an overseas supply chain and selecting store locations, while also continuing domestic expansion with new themed stores in China [1] - The brand aims to create a cultural experience for customers, blending traditional Chinese elements with modern tea culture, appealing particularly to younger consumers [1][2] Group 2 - In addition to tea, the brand has developed new retail products such as Jingjie-flavored soft candies and unique snacks, emphasizing the use of local ingredients [2] - The company plans to focus on expanding into Malaysia and Thailand over the next two years, aiming to promote the cultural heritage of Henan province [2]