眉山打出城市营销“组合拳” 工业“特长生”的文旅冲刺

Core Viewpoint - The article highlights the proactive measures taken by Meishan to enhance its cultural tourism sector, particularly in response to the competitive landscape and the need for differentiation in offerings [6][8][9]. Group 1: Cultural Tourism Activities - Meishan has launched 47 cultural tourism activities in Hongya County this summer, including various sports and cultural events, to attract visitors during the peak consumption season [6]. - The city aims to stand out in a competitive market by diversifying its cultural tourism offerings and enhancing the overall experience for visitors [6][9]. Group 2: Economic Performance - In the first half of the year, Meishan's GDP growth rate reached 7.5%, ranking first in the province, with industrial contributions accounting for 59.8% of GDP [8]. - The proximity to Chengdu is seen as both an advantage and a challenge, with the need to improve local tourism offerings to retain visitors [8]. Group 3: Policy Support - The newly introduced policies aim to support high-quality development in the cultural tourism sector through financial incentives, including a funding pool of approximately 50 million yuan over two years [9][13]. - The policies focus on brand building, major project development, and the creation of cultural products to enhance the competitiveness of Meishan's tourism [9]. Group 4: Cultural IP and Landmark Projects - There is a strong emphasis on revitalizing cultural IP and developing flagship projects, with significant investments made in key tourism sites like Wawushan Scenic Area [10][11]. - The goal is to create a diverse range of tourism experiences, including forest wellness, hiking, and low-altitude tourism, to cater to different visitor preferences [11]. Group 5: Marketing and Talent Development - Meishan is actively engaging in city marketing strategies, leveraging events to boost tourism and consumption, and is focusing on attracting high-level talent to support the cultural tourism industry [12][13]. - The "Meizhou Talent Plan" aims to recruit and cultivate high-level professionals in the cultural tourism sector, recognizing that talent is crucial for achieving high-quality development [13].