Core Insights - Konjac powder, derived from konjac tubers, is a natural functional additive with high viscosity and strong water absorption properties, primarily composed of glucomannan (KGM) [1][2] - The industry is supported by national policies promoting konjac as a key crop for health, accelerating standardization across the entire supply chain, particularly in regions like Yunnan [1][8] - Despite rising costs and market fluctuations, the planting area is expected to rebound by 10% in 2025 due to increasing prices [1][19] - The downstream applications of konjac powder span food, pharmaceuticals, and personal care, with the market size projected to reach 55 billion yuan by 2024, growing at a CAGR of over 20% [1][15] Industry Overview - Konjac powder is produced through a series of processes including washing, slicing, drying, and grinding, with its core component, KGM, being a high molecular polysaccharide with unique properties [2][3] - The classification of konjac powder includes ordinary and purified types, with the latter being more prevalent in high-end applications due to its higher quality [3] Health Benefits - Konjac powder offers multiple health benefits, including weight management, blood sugar regulation, digestive health, cancer prevention, and calcium supplementation [4][6] - Its unique structure allows it to expand significantly in water, providing a prolonged feeling of fullness and aiding in cholesterol and fat absorption [4][6] Market Dynamics - The konjac powder market is experiencing a shift from supply-driven to demand-driven dynamics, with sales expected to reach 5.48 million tons in 2024, reflecting a growth rate exceeding 10% [17] - The market size has expanded from 2 billion yuan in 2020 to 55 billion yuan in 2024, with projections to exceed 65-75 billion yuan by 2025 [19] Competitive Landscape - The konjac industry is characterized by low concentration and high marketization, with many players in the upstream processing segment, while a few leading companies dominate the deep processing sector [21] - The market is facing pressures from rising raw material prices and competition from leading firms, with the top five companies expected to increase their market share from 30% to 40% [21] Future Trends - The konjac powder industry is moving towards technology-driven growth, with an emphasis on deep processing and functional product development [23] - Innovations such as 3D printing and high-purity KGM extraction are expected to drive product premiumization and expand applications across various sectors [23][25] - Global expansion is being pursued through initiatives like the Belt and Road, targeting Southeast Asia and the Middle East, while e-commerce is enhancing international brand presence [26]
趋势研判！2025年中国魔芋粉行业产业链、发展现状、竞争格局及发展趋势分析：魔芋休闲零售市场热度高涨，行业长期增长潜力巨大[图]
Chan Ye Xin Xi Wang·2025-08-26 01:09