Jin Rong Jie·2025-08-26 01:16Group 1 - The Pinault family is considering selling its 29% stake in Puma, leading to a 20% surge in Puma's stock price, the largest single-day increase since October 2001 [1] - The Pinault family, through its holding company Artémis, is exploring various strategic options, including potential sales, and has engaged financial advisors [1] - Potential buyers include Chinese sports giants Anta Sports and Li Ning, as well as U.S. athletic apparel companies and sovereign wealth funds from the Middle East [1] Group 2 - Puma is currently facing challenges, with a 50% decline in stock price over the past year due to weak demand for sports equipment and uncertainties surrounding U.S. tariff policies [1] - The company has recently undergone a management restructuring, appointing former Adidas executives as CEO and COO, and has revised its financial guidance downward, indicating potential losses instead of profits [2] - The Pinault family began acquiring Puma shares in 2007 and became the controlling shareholder, with the majority of Puma shares distributed to shareholders by Kering Group, transforming it into a pure luxury goods company [2]