KEEP(HK:03650) 智通财经网·2025-08-26 01:56Core Viewpoint - Keep's stock price increased nearly 6% following the release of its mid-year performance report, indicating positive market sentiment towards the company's financial turnaround and strategic direction [1] Financial Performance - In the first half of the year, Keep achieved a revenue of 822 million RMB [1] - The adjusted net profit under non-IFRS standards was 10.35 million RMB, a significant improvement from a net loss of 167 million RMB in the same period last year, marking a turnaround to profitability [1] - Gross profit reached 429 million RMB, with a gross margin increase from 46.0% in the previous year to 52.2% [1] Strategic Direction - For 2025, Keep is focusing on two strategic directions: advancing AI-driven platform architecture transformation and achieving operational profitability [1] - The company has successfully restructured its AI infrastructure and launched a basic version of its AI coach, demonstrating progress in its dual-track strategy [1] - Additionally, Keep has optimized its business operations to achieve adjusted net profit, reaching a profitability inflection point [1]