当金融遇上老年大学：上海银行深圳分行的“银发服务新答卷”

Core Viewpoint - Shanghai Bank's Shenzhen branch has implemented an innovative "silver-haired service" model to enhance financial services for the elderly population, which has exceeded one million in Shenzhen, focusing on warmth and accessibility [2][6]. Group 1: Service Innovation - The bank transitioned from a traditional model of waiting for customers to actively engaging with them by entering classrooms at the Longqing Elderly University [2][3]. - A partnership with the Longqing Elderly University was established to create a "financial education demonstration base," making financial fraud prevention lectures a core part of the curriculum [3]. - The bank introduced tailored services, such as a special uniform for customers who open savings accounts and a "weekly egg delivery" benefit for qualifying clients, fostering trust through community engagement [3][4]. Group 2: Emotional Connection - Real-life stories illustrate how the bank's services have transcended mere financial products, creating familial trust among clients [4][5]. - An elderly veteran expressed gratitude for the personalized service he received, highlighting the bank's commitment to providing assistance beyond standard banking operations [5]. Group 3: Future Vision - The success of the Longqing branch is seen as a replicable model for broader application, aiming to create a comprehensive elderly service ecosystem [6]. - Plans include expanding services beyond finance to cover various aspects of daily life, such as exclusive discounts and health consultations, with over 200 community events planned for 2025 [6].