Jin Rong Jie·2025-08-26 02:30Core Viewpoint - The company, 罗莱生活, reported a mixed performance in the first half of 2025, with growth in domestic home textile business but a decline in the U.S. furniture segment due to high loan rates and low demand [1][3][8] Financial Performance - In the first half of 2025, the company achieved revenue of 2.181 billion yuan, a year-on-year increase of 3.60%, and a net profit attributable to shareholders of 185 million yuan, up 16.97% year-on-year [1][3] - The domestic home textile business generated revenue of 1.789 billion yuan, growing 6.49% year-on-year, while the U.S. furniture business saw revenue drop to 392 million yuan, a decline of 7.81% year-on-year, resulting in a net loss of approximately 28.75 million yuan [3][8] Dividend Policy - The company announced a mid-year dividend of 2 yuan (including tax) per 10 shares, following a previous annual dividend of 4 yuan per 10 shares in 2024, indicating a commitment to high cash dividends and shareholder returns [4] Gross Margin Analysis - The overall gross margin for the company in the first half of 2025 was 47.82%, with variations across different channels: direct sales margin at 67.77% (up 1.5 percentage points), franchise margin at 45.09% (down 2.42 percentage points), and online margin at 54.75% (up 1.35 percentage points) [5] Store Expansion Strategy - As of the end of the first half of 2025, the company operated 381 direct stores and 2,142 franchise stores, with plans to maintain a steady opening strategy in the second half of 2025 while focusing on store management quality [6] Production Capacity Enhancement - The 罗莱智慧产业园 phase one was completed in April 2025, which is expected to enhance production efficiency and product quality through new production lines and automation [7][8] U.S. Business Outlook - The U.S. business faced challenges with a revenue decline of 7.81% and a gross margin of 31.41%, attributed to a sluggish real estate market, with ongoing uncertainties regarding the economic environment and cost management strategies being emphasized [2][8]