Core Viewpoint - The collaboration between the People's Bank of China Xilin Gol League Branch and the Border Management Detachment aims to enhance financial literacy among herders in remote areas through innovative outreach methods, specifically using horseback patrols to deliver deposit insurance knowledge [1][2][3] Group 1: Outreach Strategy - The initiative involves a "Deposit Insurance Promotion Cavalry" that travels across the vast grasslands to educate herders about deposit insurance, addressing the challenge of reaching remote communities [1] - The program utilizes the credibility and authority of the border police to effectively disseminate financial knowledge, having trained over 50 volunteers for deposit insurance promotion [2] - The outreach has resulted in over 100 home visits for education, significantly increasing awareness of deposit insurance among border herders [2] Group 2: Educational Impact - The campaign has established a "three-in-one" long-term promotional mechanism centered around the "Deposit Insurance Promotion Education Base," engaging 27 border police stations and 619 border protection stations [3] - Financial classrooms have been set up at border points, where police and border staff serve as financial policy educators, utilizing bilingual instruction and interactive methods to reach a broader audience [3] - The "Promotion Cavalry" has conducted over 100 promotional events, distributing more than 8,000 materials and reaching over 10,000 individuals, effectively integrating financial education into the daily lives of herders [3]
马背上的“金融平安符”
Jin Rong Shi Bao·2025-08-26 02:45