“好房子”为厨电行业发展提供新契机

Core Insights - The "2025 China Kitchen Appliance Industry Summit Forum" highlighted the significant transformation in kitchen spaces, driven by the urgent demand for optimization and upgrades, particularly among users renovating old homes [1] - Retail sales data from Aowei Cloud Network indicates that in the first half of 2025, various kitchen appliances experienced notable year-on-year growth, with range hoods and gas stoves increasing by 11.8% and 10.1% respectively, while integrated stoves saw a decline of 27.6% [1] - The report "2025 China Good House Good Kitchen Good Life 7 Major Trends" outlines seven dimensions for future kitchen and residential integration, emphasizing safety, comfort, sustainability, and intelligence [1] Industry Trends - The kitchen appliance sector is witnessing a structural upgrade, supported by policies encouraging replacement and a focus on health, energy efficiency, and aesthetic appeal among younger consumers [1] - Companies are encouraged to shift from policy-driven replacement to user lifecycle management, leveraging data-driven approaches and supply chain optimization to foster internal growth [1] - The concept of a "Good Kitchen" is evolving into a comprehensive solution that integrates human-centric design, technological support, policy influence, and cultural integration [2] Design and User Experience - The design of kitchen spaces should focus on detailed planning, creating interactive dining areas, and integrating appliances with home decor to enhance user experience [2] - The emphasis is on aligning product development with real-life scenarios and user habits to meet the evolving needs of consumers [2]