智通财经网·2025-08-26 05:53Core Insights - Global smartphone shipments are projected to decline to 288.7 million units in Q2 2025, a decrease of over 8 million units or 2.8% quarter-on-quarter, and a slight year-on-year decrease of 20,000 units or less than 0.1% [1][2] Company Performance - Samsung remains the market leader with shipments of 55.3 million units, holding a market share of 19.2%, despite a quarter-on-quarter decline of 8.6% and a year-on-year increase of 3.3% [2][4] - Apple ranks second with shipments of 44.8 million units and a market share of 15.5%, experiencing a significant quarter-on-quarter decline of 18.6% and a slight year-on-year decrease of 1.8% [2][4] - Xiaomi holds the third position with 42.4 million units shipped, reflecting a minor quarter-on-quarter increase of 1.3% and a year-on-year increase of 0.2% [2][4] - Vivo and Transsion are tied for fifth place, each with a market share of 9%, with Vivo showing a strong quarter-on-quarter growth of 15.1% [2][5] - Honor, Lenovo, and Huawei have shown strong growth, with Huawei achieving a year-on-year increase of 16.0%, reclaiming its position in the Chinese market [5] Market Trends - The smartphone market is facing significant macroeconomic challenges, with a decline in consumer demand post-pandemic and a shift in purchasing behavior [1][5] - Many manufacturers have had to lower production targets to avoid excess inventory, particularly in the U.S. market due to uncertainties surrounding tariffs [1][4] - The introduction of innovative hardware, such as silicon-carbon anode batteries and ultra-thin smartphone designs, is being leveraged to stimulate replacement demand among existing users [6]