潘多拉们不香了！中国市场加速转向国牌

Group 1 - The Danish jewelry brand Pandora has expanded its plan to close stores in China from 50 to 100 due to declining sales and changing consumer preferences [1] - Pandora's sales in China peaked at 1.97 billion Danish Kroner (approximately 305.73 million USD) in 2019, but have significantly decreased since then, dropping to 564.2 million Swedish Kronor in 2023, which is less than a quarter of its peak [1] - The shift in consumer behavior in China prioritizes value retention over aesthetics, contrasting with Pandora's focus on beauty and multifunctionality [1] Group 2 - Foreign brands are increasingly withdrawing from the Chinese market, with local brands gaining market share, projected to reach 76% in 2024 compared to 66% in 2012 [2] - Several foreign companies, including fast fashion brands like GU and Zara, as well as beauty brands like Aesop and Decorte, have announced store closures in China [2] - Japanese brand Muji has also closed multiple stores in China, facing challenges due to perceived overpricing and lack of practical value compared to local competitors [2]