民生证券：给予福瑞达买入评级

Core Viewpoint - The report highlights that Furuida (600223) has experienced a decline in revenue and net profit in the first half of 2025, but there are expectations for recovery due to strategic adjustments and product iterations [1][2]. Financial Performance - In H1 2025, Furuida achieved revenue of 1.79 billion yuan, a year-on-year decrease of 7.05%, and a net profit of 108 million yuan, down 15.16% [2]. - Q2 2025 revenue was 913 million yuan, a decline of 11.72%, with a net profit of 57.25 million yuan, down 16.07% [2]. - The gross margin for H1 2025 was 52.35%, an increase of 0.48 percentage points year-on-year [4]. Business Segments - The cosmetics segment generated revenue of 1.094 billion yuan in H1 2025, a decrease of 7.73%, attributed to product iterations and loss of clients [2][3]. - The pharmaceutical segment reported revenue of 207 million yuan, down 13.87%, impacted by price declines and limited new product effects [2]. - The raw materials and derivatives segment saw revenue of 179 million yuan, an increase of 4.15% [2]. Brand Performance - The Yilian brand achieved revenue of 554 million yuan in H1 2025, a growth of 23.78%, driven by marketing initiatives and innovative sales channels [3]. - The Aier Doctor brand reported revenue of 451 million yuan, a decline of 29.97%, due to product iterations and strict pricing controls [3]. Future Outlook - The company expects to see a recovery in profits, with projected net profits of 260 million yuan, 310 million yuan, and 390 million yuan for 2025, 2026, and 2027 respectively, reflecting year-on-year growth rates of 5.6%, 21.9%, and 25.0% [4]. - The price-to-earnings ratios for 2025, 2026, and 2027 are projected to be 33X, 27X, and 22X respectively [4].