飞猪：暑期“演出+旅行”热度高，订单均价同比增长9.9%

Group 1 - The core viewpoint of the reports indicates a strong demand for travel during the summer of 2025, with significant growth in orders for flights, hotels, car rentals, and local activities abroad, reflecting a 9.9% year-on-year increase in average order value [1] - The report highlights a notable trend towards quality travel experiences, with an increase in cultural and entertainment activities among student and family travelers [1] - Long-distance travel has gained a larger share this summer, with destinations such as Xinjiang, Inner Mongolia, Yunnan, Liaoning, and Ningxia showing leading growth rates [1] Group 2 - The top ten popular travel destinations this summer include Shanghai, Beijing, Hangzhou, Chengdu, Guangzhou, Shenzhen, Chongqing, Nanjing, Xi'an, and Wuhan [1] - Certain provinces like Inner Mongolia, Xinjiang, Shanxi, Yunnan, and Liaoning have shown significant growth in travel orders, with some locations experiencing nearly double the order volume compared to last year [1] - The trend of traveling to events, such as concerts and exhibitions, has surged, with searches for hotels and attractions near venues increasing dramatically, exemplified by a more than 7-fold increase in searches following the ticket sales for a popular concert [1] Group 3 - The student demographic has been particularly active this summer, with an increase in travel participation, although the "special forces" style of travel among university students has seen a decline, indicating a shift towards higher quality and more immersive travel experiences [2] - As the summer season approaches its end, destinations that are less crowded and more affordable are becoming attractive to travelers, with significant price drops of over 50% for flights to popular cities like Xishuangbanna, Sanya, and Akesu from Hangzhou [2]