电商将成为小红书一级入口
Mei Ri Jing Ji Xin Wen·2025-08-26 06:27
Core Insights - Xiaohongshu has launched a new version test, positioning the e-commerce entry prominently on the app's main interface [1] - The new version features a "Market" option in the bottom navigation bar, placed next to the "Home" option [1] - The "Market" is described as a tangible and productized representation of Xiaohongshu's lifestyle e-commerce [1] - The "Market" page includes channels for live streaming, buyer showcases, and new product launches [1]