第一批“齐鲁建造”品牌公布，接下来将这样打造

Core Viewpoint - The announcement of the first batch of "Qilu Construction" brands marks a significant achievement in brand development and lays the foundation for transforming the construction industry in Shandong Province [1] Group 1: Brand Selection and Management - The brand selection mechanism will be optimized by summarizing evaluation experiences and establishing a robust working mechanism [3] - Dynamic management of the brand will be strengthened through regular monitoring using big data, with training sessions planned for brand units to enhance management capabilities [3] Group 2: Brand Promotion and Value Assessment - There will be a strong push for brand promotion and marketing, including activities outside the province and internationally to enhance the brand's image and market reach [3] - A professional agency will be commissioned to regularly assess the brand's communication effectiveness, reputation, and value, allowing for timely adjustments in brand development strategies [3] Group 3: Brand Development and Integration - The focus will be on nurturing and developing the brand through categorized guidance and supporting the entire construction industry's brand-building efforts [3] - The integration of the "Qilu Construction" brand into the "Good Products Shandong" brand system will be actively promoted [3]