实探永辉鲁谷店焕新开业：对标胖东来焕新颜，国民超市交出“北京答案”

Core Insights - Yonghui Supermarket's Luqu store in Beijing has undergone a significant transformation, reopening on August 26 after over two months of adjustments, bringing the total number of adjusted stores nationwide to nearly 170 [1][3] - The store's redesign focuses on enhancing customer experience and employee satisfaction, incorporating lessons from previous adjustments and the "Pang Donglai" model [1][3] Group 1: Store Transformation - The Luqu store has increased its product turnover rate to over 50%, with over 80% of its product structure aligned with the "quality-price ratio" standards of Pang Donglai [1] - Yonghui's private label and reverse-customized products are highlighted as key points for providing "quality at a fair price," such as a 3kg laundry detergent priced at 19.8 yuan and a 1L orange juice sold for 13.5 yuan [1][2] - The store has expanded its offerings of local Beijing specialties, ensuring freshness and quick turnover, with products like peaches and watermelons available within 24 hours of harvest [1][2] Group 2: Customer Experience and Services - The store has optimized its layout, reducing operational space while enhancing shopping flow with wider aisles and lower shelves [2] - New features include a variety of shopping carts for different customer needs, an open cash register design for efficient checkout, and a fish processing area for seafood [2] - The store's online and offline services are synchronized, with a near 20% share of imported goods and a focus on quick delivery within 3 kilometers [2] Group 3: Strategic Implications - The successful transformation of the Luqu store is seen as a benchmark for Yonghui's commitment to deepening its presence in Beijing and enhancing the "national supermarket" concept [3][4] - The company plans to open around 20 adjusted stores in Beijing this year, aiming to improve customer satisfaction and repurchase rates [3] - The transformation aligns with Beijing's goal of becoming an "international consumption center" and enhancing community living standards [4]