惠而浦在中国砍掉77%国内生意，却赚了往年三倍的钱

Core Insights - The article highlights the surprising financial performance of Whirlpool China, which has shifted its focus to overseas OEM (Original Equipment Manufacturer) production, resulting in a significant increase in profits despite a decline in revenue [1][8][19] Financial Performance - In the first half of the year, Whirlpool China reported a net profit of 205 million, a staggering increase of 559% year-on-year. The adjusted net profit reached 194 million, soaring by 857% [1] - For the year 2024, total revenue is projected to be 3.65 billion, a decrease of 8.85%, while net profit is expected to reach 202 million, an increase of 148% [4] Business Strategy - The company has closed 70% of its domestic offline stores and reduced its e-commerce operations by 64% to cut losses [11] - Whirlpool's overseas revenue now accounts for 93.85% of its total, with domestic revenue plummeting by 77% to only 12.5 million [8] - The company has focused on large clients, with the top five customers accounting for 90% of its orders [8] Operational Efficiency - Significant improvements in operational efficiency have been noted, including a reduction in preparation time from 3 hours to 20 minutes and a decrease in workforce from 120 to 30 in the sheet metal line [14] - Cost control measures have led to substantial savings, with a projected cost reduction of over 120 million in 2024, equivalent to selling an additional 200,000 microwave ovens [14] Product Innovation - Whirlpool has developed innovative products tailored to specific markets, such as a 1.618-meter ergonomic washing machine and a -30°C freezer designed for American households [16] - The company has shifted its focus from producing globally uniform products to region-specific designs, catering to the preferences of different markets [18] Market Position and Risks - Whirlpool's reliance on a few major clients poses a risk, with the largest client accounting for 73.5% of orders, and a significant decline in microwave oven sales by 45% [18] - The company is actively seeking new clients in Eastern Europe, but acknowledges that the transformation process will take time [19] - The competitive landscape is tightening, with Southeast Asian factories undercutting costs, posing a threat to Whirlpool's market position [18]