泳池机器人成为速卖通平台“出海”增速最快的品类之一

Core Insights - The pool cleaning robot category has become one of the fastest-growing segments for cross-border e-commerce platform AliExpress this summer [1] - Seauto, a leading brand in pool cleaning robots, reported that over 70% of its orders in Europe come from AliExpress [1] Market Overview - There are over 28 million private pools globally, with nearly half still relying on manual cleaning [1] - The average cost for a single cleaning of a household pool exceeds 100 USD, while traditional pool cleaning products from major overseas brands often exceed 1000 USD [1] Product Performance - Seauto's pool cleaning robot, priced between 200-300 USD, has gained significant popularity due to its intelligent features and cost-effectiveness [1] - Within a year of entering AliExpress, Seauto achieved substantial market penetration in Europe [1] Strategic Initiatives - Seauto has tailored its main products to meet European consumer characteristics, following suggestions from AliExpress [1] - The brand has joined AliExpress's overseas brand initiative, leveraging high cost-performance and advanced technology to reach numerous households in Europe [1] Sales Achievements - In the past year, AliExpress's brand overseas initiative has helped 95% of its partner brands achieve annual sales of over 1 million USD [1] - This year, AliExpress plans to assist 1000 new brands in reaching the 1 million USD sales milestone [1]