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38岁生日,刘亦菲现身!鸿蒙智行最便宜新车亮相:16.98万元起,1小时小定突破2.5万台
Mei Ri Jing Ji Xin Wen·2025-08-26 08:18

Core Insights - The launch event on August 25 showcased new electric vehicle models including the AITO M8, the new Zhijie S7, and the new Zhijie R7, highlighting Huawei's collaboration with SAIC Motor [1][5][18] - Huawei's first SUV model, the Shangjie H5, officially opened for pre-orders starting at 169,800 yuan, marking it as the first model under the Hongmeng Zhixing brand priced below 200,000 yuan [1][13][18] - The event featured brand ambassador Liu Yifei, who celebrated her 38th birthday on the same day, enhancing the brand's visibility [3][9] Product Launch Details - The new Zhijie R7 is priced from 249,800 yuan, offering 9 color options, 5 interior styles, and 4 wheel designs, with a maximum range of 802 km for the pure electric version [5][7] - The Zhijie R7 features an 800V high-performance electric architecture and advanced driver assistance systems, with a significant upgrade to the Huawei ADS 4 system available in September [5][19] - The Zhijie S7 starts at 229,800 yuan, boasting a range of 855 km and enhanced smart features, including a more intelligent Hongmeng cockpit [7][18] Sales Performance and Market Strategy - Huawei's Hongmeng Zhixing brand has delivered over 900,000 vehicles cumulatively, maintaining the highest average transaction price among Chinese automotive brands for 14 consecutive months [5][18] - The Shangjie H5 is positioned as the most affordable model equipped with the Huawei ADS 4 intelligent driving assistance system, aiming to capture market share in the competitive segment [18][19] - The company anticipates reaching a cumulative delivery of over 1 million vehicles by October 2023, reflecting strong market demand and strategic positioning [18][19]